Sunkist // Keep Growing

For 125 years, Sunkist has defined themselves as the most widely recognized name in citrus. But how does this legacy brand maintain relevance among what is perhaps the most highly targeted consumer audience in history, in an era where they have more choices than ever before? That’s where we stepped in.
 
We launched a millennial-focused pilot marketing campaign in Pittsburgh, PA. From February – April 2017, where we executed a series of strategic activations to raise brand awareness and engage consumers while increasing visibility about Sunkist, fresh citrus, and what it brings to their lives. Tactics and activations spanned from a custom 4D VR experience, a projection mapping installation, and a collaborative mural, to social content, transit placements and out of home ads, a 2-day pop-up event, FB live stream, chef partnership, unique uses for Snapcodes and paid media placements.
 
I art directed and designed an integrated marketing campaign for Sunkist with a station domination in Pittsburgh, digital billboards, as well as print, newsprint, and social content.

Projection Mapping

Outdoor

Social

Digital Billboards